The Access Group recently acquired parts of Sage across APAC and wanted to deliver a digital brand campaign to mid-market businesses. The campaign leveraged The Access Group’s existing brand promise and framework to raise their brand equity with key Asia Pacific & UK audiences. The campaign was supported with a brand video, thought leadership research report “Autonomy to the People” and digital customer stories.
Challenge
The brand campaign needed to shine a light on Access, raising awareness of who they are and what they do to deliver value for their customers. To do this the core message of the brand campaign needed to align with Access Group’s purpose, “Freedom to do more”. The brand campaign needed to build momentum so that case studies and other marketing-led activities could be developed off the back of the digital brand campaign during the year.
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