The Sage brand creative team was challenged to create an awareness campaign for Sage’s small business solutions – Accounting and Payroll/HR. With the goal to increase market share, Sage enlisted the help of Wunderman Thompson. Working together, a fresh, new campaign emerged that motivates potential customers to take charge and become the “boss” over their small business finances.
Challenge
Xero and Intuit currently win the vast majority of small business market opportunities each year, with Sage winning only a fraction. To address this decline in market share, Sage invested significantly in building out its modern, cloud-native accounting and payroll/HR solutions software. Now that Sage has a cloud-native proposition that is broadly on par with its competitors’, it needed to “launch” this and market effectively to achieve its ambitions.
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