When speaking to industry specific customers in the medium business segment, the majority of Sage’s competitors look and sound the same. The task was to create a unique, distinctive visual platform that differentiates Sage from competitors. To do this the focus was on using vertical imagery, alongside illustrations and messaging that resonate with targeted personas so the audience can recognise themselves and their pain points in assets.
Challenge
Develop engaging and unique brand-to-demand creative constructs that allows Medium segment campaigns to stand out while still retaining a strong visual consistency across all marketing assets and activities.
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