The brief for this project was to create an attractive and informative toolkit, encouraging Sage colleagues and partners to start their fundraising journey at Sage. To increase awareness and align with the $2m Rise Up campaign, this pack provided practical advice to colleagues on fundraising as well as information and ideas for fundraising activities – It even elaborated on how Sage Foundation would support colleagues.
Part of the creative challenge was to overcome and tackle the fundraising perception. Often, Sage colleagues don’t have experience in fundraising or know where to start, so this challenge bought a fundraising starter toolkit to life – not knowing where to start should not be an excuse not to start. Momentum was required to make sure that all colleagues were aware of the initiative so the fundraising target could be met.
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